商务英语综合辅导:如何写商业计划书(2)

来源:网络发布时间:2008-12-01
第二讲:现状分析(present situation)
  这部分尽可能简明扼要而又全面地介绍公司的情况,以及公司所在行业的信息。
  市场环境,例如:
  The marketplace has been stagnant for 2 years. We are poised now to...
  产品或服务,例如:
  The present stage of S30 is in the design stage.
  产品生命周期,例如:
  Our current product line is...
  价格和利润,例如:
  Current prices are... and profits are...
  客户,例如:
  Current customers are using our... for...
  销售渠道,例如:
  We have service centers, retailers, manufacturer's representatives...
  管理团队情况,例如:
  Most of our management is in place, however, we require a production manager to complete our team.
  财务状况,例如:
  Current cash available is....