国际商务师业务外语辅导之商务信函中的五W七C原则

来源:来源于网络发布时间:2009-10-26

  实例
  Dear Sirs,
  With reference to your letter of April 9, we are pleased to accept your offer of 100 tons of Copper Wire as per your Offer Sheet No.8/070/02B. Please go ahead and apply for your Export License. As soon as we are informed of the number of the Export License we will open the L/C by cable.
  关于你们四月九日函,我们高兴地接受你们第8/070/02B号报盘单所报100吨紫色铜丝。请着手办理申请出口许可证。一经接到出口许可证号码的通知,当即电开信用证。
  对商业信函的"完整"要求
  1.一封完整的书信比一封不完整的书信,有更大的可能性带来预期的效果;
  2.一封完整的书信,有助于建立和表达友善关系;
  3.一封完整的书信,可以避免由于遗漏重要情况(情报)所导致的诉讼(Lawsuit);
  4.有时,某些不显眼的书信或文件,由于所提供的情况完整而又生动有力(Complete and Effective)而成为极为重要的文件。
  一封信写得是否完整,建议用五个"W"来检验,既:
  "Who, What, Where, When 及Why(包括How)"
  "需要什么商品"(What you want)
  "何时需要" (When you need the goods)
  "货物发到何地何人收"(to Whom and Where the goods to be sent)
  "如何付款"(How payment will be mande)
  如对对方的要求作出否定的答复时(如不能报盘,不能理赔等)应说明理由"为什么"(Why)。