国际商务师业务外语辅导之价格拉锯战

来源:来源于网络发布时间:2010-02-23

 Robert回公司呈报了Dan的提案后,老板很满意对方的采购计划,但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上八下的价格翘翘板上,双方是否能找到彼此的平衡点呢?请看他们的过招经过:
  R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much.
  D: Just what are you proposing?
  R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率).We suggest a compromise--10%.
  D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
  R: I don't think I can change it right now. Why don't we talk again tomorrow?
  D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.
  NEXT DAY
  D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.
  R: I hope so, Dan. My instructions are to negotiate hard on this deal--but I'm trying very hard to reach some middle ground(互相妥协).
  D: I understand. We propose a structured deal(阶段式和约). For the first six months, we get a discount of 20%, and the next six months we get 15%.
  R: Dan, I can't bring those numbers back to my office--they'll turn it down flat(断然拒绝).
  D: Then you'll have to think of something better, Robert.