国际商务师业务外语辅导之促销活动PromotionalActivities

来源:来源于网络发布时间:2010-02-23

 在进行产品销售的时候,促销活动无疑起着很重要的推广作用,下面就是海伦和莱司特之间关于安排促销活动事项的对话。
  Lester: As you know, the FastTrek 2000 is due for release next month. I think we've finally worked the kinks out.
  正如你所知,FastTrek 2000 预定在下个月推出。我想我们已经解决了所有琐碎的问题。
  Helen: Great. That's vital. Quality is the focus of the ad campaign. The boards must work well if they're going to be the cash cow we want them to be.
  太好了。那很重要。品质是广告活动的焦点。如果要让这些适配卡如我们所愿成为摇钱树的话,就不能出乱子。
  Lester: Let's go over our promotion plans again.
  我们再看一遍促销计划。
  Helen: OK. We have six major retailers running demonstrations at most branches. And our exhibition team is already on the road setting up for computer shows.
  我们有六家主要的零售商在大部分的分店做展示。而且我们的展示队伍已经开始行动布置电脑展示了。
  Lester: Good. What about print and radio?
  很好,那印刷品和广播呢?
  Helen: We've taken out full-page ads for two large trade magazines. And more important, our press releases have been well received.
  我们在两家大的商业杂志刊登了全版广告。更重要的是,我们的新闻稿投放之后反响很好。
  Lester: Any larger ads?
  有再大一点的广告吗?
  Helen:Yes. We're putting the same full-page ad in the Sunday edition of three major newspapers.
  有的。我们在三大报的星期天版面放了相同的全版广告。
  Lester:Sounds perfect.
  听起来很周全。
  Helen: But nothing ever works out as you want it. So I have a number of other tricks up my sleeve, as well.
  不过有时候就是会事与愿违,所以我还有很多其它的妙计。