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Helen:We want to use the right marketing mix to reach our target market.
海伦:我们想要使用正确的行销媒体来达到市场目标。
Leonard:Certainly. We''ve done some tactical planning already. We think we''ve come up with a good plan.
李奥纳德:当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。
Helen:What media do you plan to use?
海伦:你们准备使用何种媒体?
Leonard:Well, taking into account the image you want to project, we''ve asked our copywriters to prepare copy for computer magazines and the Internet first.
李奥纳德:考虑到你们想要表现的形象,我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。
Helen:So that way, our advertising dollars would be focused on people we know are computer users.
海伦:这样一来,我们的广告花费就会针对在,如我们所知,计算机使用者身上。
Leonard:Yes. We''ll also run billboard and newspaper ads to help create broad brand recognition.
李奥纳德:是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。
Helen:Will there be any direct mail?
海伦:会有任何广告邮件吗?
Leonard:No. That would not be correct for a manufacturer like you. Leave that to the retailers.
李奥纳德:没有。对像你们这样的制造商来说,那并不是正确的作法。把这种方式留给零售商吧。
Helen:Good point. Please prepare a more detailed proposal, and then I''ll pitch it to the higher-ups.
海伦:说得没错。请准备一份更详细的提案,然后我会把它推销给高阶主管。
Leonard:Great. We''ll get started right away.
李奥纳德:太好了。我们马上准备。