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6.借引荐建立业务关系
At the beginning of this month , I attended the Harrogate toy fair. While there, I had an interesting conversation with Mr. Douglas Gage of Edutoys plc about selecting an agency for our teaching aids. Douglas described your dynamic sales force and innovative approach to marketing. He attributed his own company‘s success to your excellent distribution network that has served him for several years. We need an organization like yours to launch our products in the UK. Our teaching aids cover the whole field of primary education in all subjects .Our patented ’Matrix‘ math apparatus is particularly successful. You may have reservations about American teaching aids suiting your market. This is not a problem since we have complete range of British English versions. I enclose an illustrated catalogue of our British English editions for your information. Please let me have your reactions to the material. I shall be in London during the first two weeks of October. Perhaps we could arrange a meeting to discuss our proposal.
本用初参观哈洛加特玩具交易会时有幸与教育玩具股份有限公司的道格拉斯?盖齐先生一谈,提及本公司正物色代理人推广教学器材一事。 盖齐先生赞扬贵公司积极推广产品,不断推出新的推销方法,并把其公司的成就归于贵公司完善的经销网络。贵公司的经验,正能替本公司在英国经销产品。 本公司生产初级教育各学科的教育器村、专利产品梅特里克教学器材更傲视同侪。 除美国教学器材外,亦备有全套英式英语版教材,适合当地市场,贵公司无需忧虑切合市场需求。 现附上配有插图的英式英语版教材目录,盼抽空细阅,并赐知宝贵意见。本人拟于10月头两星期前往伦敦,未知能否安排会面,就以上建议作一详谈? 此致 敬礼
7. 与过去有贸易往来的公司联系
We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region. We would like to extend our congratulations and offer our very best wishes for your continued success. Before the war in Lebanon, our companies were involved in a large volume of trade in our textiles. We see from our records that you were among our best tem customers. We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon. Since we last traded, our lines have changed beyond recognition. While they reflect current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market. As an initial step, I enclose our illustrated catalogue for your perusal. Should you wish to receive samples for closer inspection, we will be very happy to forward them. We look forward to hearing from you. 从同行中获悉贵公司贝鲁特复业,生意发展迅速。得闻喜讯,不胜欢欣。谨祝业务蒸蒸日上。 黎巴嫩战事发生前双方曾有多宗纺织品交易;贵公司更是本公司十大客户之一。现今战事平息,亟盼能重展双方互惠的业务联系。 自上次合作至令,产品款式变化极大。除了有迎合欧洲人口味的款式这外,亦有专门为中东市场而设计的产品。现奉上配有插图的商品目录供 初步参考。职需查看样本,还望赐知。
8.确认约会
I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect of expanding our trade. As agreed, we will meet of our office in Bond Street at 9.30a.m.on Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend, please phone me so that we can make alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting. 承蒙拨冗讲讨论合并双方销售网,以扩大贸易发展范围,深感兴奋。现特修函确定会议日程。 谨于3月20日星期一在邦德街办公室候教,请贵公司代表于当日早上9时莅临指导。若因故未能抽空出席,烦请致电告知,以便另行安排会晤。 未知是否需代为安排旅馆膳宿?请尽早赐知,以便早作准备,款待贵客。 谨此预祝会谈成功。
9.感谢客户订货
Gillette-burns Co. 322 Greenwood street Cleveland 5,Ohio Gentlemen: Thank you for your order No.464 of 20 September. The models you selected from our showroom went out today under my personal supervision. The package is being airfreight to you on Swissair. The relevant documentation is enclosed enjoyed meeting you and hopes that this order represents the beginning of a long and prosperous relationship between our companies. The next time you visit us, please let me know in advance so that I can arrange a lunch for you with our directors. Sincerely yours
谢谢9月20日第464号定单。今天我已新自监督发送您自展览室挑选的产品。该产品随附有关文件经瑞士航空公司运送。 很荣幸与你会面,衷心希望是次定单能加强双方的关系。下次到访前,烦请赐知,俾能安排与本公司董事共进午餐。
10.向长期客户推销新产品
I enclose an illustrated supplement tour catalogue. It covers the latest designs, which are now available from stock. We are most gratified that you have, for several yeas. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. They should get a very good reception in your market. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information, we are planning a range of classical English dinner services that should do well in the North American market. We will keep you informed on our progress and look forward to hearing from you. 随函寄奉配有插图的商品目录附页,介绍最新设计的产品。贵公司的邮购目录多年来收录本公司产品,产品销售成绩理想,特此致以深切谢意。最新设计的产品巧夺天工,定能吸引顾客选购。烦请参阅上述附页,需查看样本,请赐复,本公司乐意效劳。 本公司现正设计一系列款式古典的英国餐具,适合北美市场需求。如感兴趣,亦请赐知。 愿进一步加强联系,并候复音。