Public Image of a Company Matters
Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities (1)it operates, and by federal and local governments. Public image is controllable (2)considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the (3)of the firm and its products to employees, customers, and to such outsiders (4) stockholders, suppliers, creditors, government officials, as well as (5) special groups. With some things it is impossible to (6)all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, (7)it will undoubtedly find (8)from employees who see their jobs (9).On the other hand, high quality products and service standards should bring almost complete approval, (10)low quality products and (11) claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable (12) that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily (13)or imitated by competitors. Such an image may enable a firm to (14)higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most (15) creditor relationships and lowest borrowing costs.
1.A.which B.what C.where D.whom
正确答案:C
解析:在词组by the communities (51) it operates中，名词communicates后有主语it和谓语动词operates，因此判断该从句为定语从句。而先行词在定语从句中作状语，即it operates in the communities，于是选择C。
2.A.in B.within C.on D.to
正确答案:D
解析:to...extent或者to the extent of...表示“达到…的程度”，因此答案为D。 in, within, on 均不能与extent搭配。
3.A.attraction B.attachment C.affection D.generalization
正确答案:A
解析:由第一段我们得知，公司的公共形象，也就是来自社会各方面的对公司的关注，也即公司的大众吸引力。所以，空格处应选择A。B附件;C友爱,爱情;D一般化,普遍化。
4.A.and B.with C.as D.for
正确答案:C
解析:语义和固定搭配。因为stockholders, suppliers, creditors, government officials等都属于outsiders，而词组such...as...意为例如，符合文意。
5.A.converse B.diverse C.reverse D.universe
正确答案:B
解析:形近词辨义。as well as 连接意义相近的词，前面stockholders, suppliers, creditors, government officials等都是各不相同的群体，那么后面special groups也应是多种多样的。diverse表示“不同的，多种多样的”，因此选择B。A相反的,颠倒的;C相反的,倒转的,颠倒的;D宇宙,世界,万物,领域。
6.A.satisfy B.treat C.amuse D.entertain
正确答案:A
解析:根据后面的例子我们得知，高度自动化的工厂可能迎合了公司债权人和股东的想法，但是却会遭到公司员工的反对，因为他们可能面临失业的危险。因此，公司不可能满足所有公众的愿望。所以选择A满足。B视为,对待;C使发笑,使愉快;D娱乐,招待。
7.A.so B.then C.thus D.but
正确答案:D
解析:考查句际关系。由上题可知，两句之间是转折关系。因此D正确。A因而,所以;B当时,那么;C这样,如此。
8.A.support B.identification C.compliment D.resistance
正确答案:D
解析:名词辨义。本句中，两个分句是转折关系，而且作为利益对立双方creditors and stockholders 和employees，他们对待工厂自动化的态度也是对立的。前者有单词approval(赞成)表明态度，后者的态度就应是D抵抗，反对。A支持;B辨认,鉴定;C称赞,恭维。
9.A.ensured B.promoted C.threatened D.unemployed
正确答案:C
解析:由上下文得知，工厂高度自动化遭到了工人们的抵制，而他们抵制的原因就在于他们的工作岗位受到威胁，他们将面临下岗。因此see their jobs threatened或者see themselves unemployed。故选择C威胁。A保证,担保;B促进,晋升;D失业的。
10.A.because B.while C.though D.when
正确答案:B
解析:本句话中空格前的从句的主语是high-quality products，空格后的从句的主语是low quality products，很明显，两句之间是对比关系，while表示“和…同时”，表示对比关系，因此B正确。A表示因果关系，意为“由于，因为”;C表示转折关系，意为“虽然，尽管”;D当…时。
11.A.false B.fake C.artificial D.counterfeit
正确答案:A
解析:根据句义， 61 claims意为“不良的.不切实际的.或者虚伪的主张和要求”。A错误的,虚伪的;B假的,伪造的; C人造的; D假冒的。 因此，A符合题意。
12.A.fortune B.asset C.possession D.property
正确答案:B
解析:具有良好的公众形象是一个企业珍贵的财富。这里“财富”一词并不指代拥有的金钱或财产，而是指代一种长处和优势。asset除了有资产，还有优势之意，因此B正确。A好运; C拥有,占有;D财产，属性。
13.A.countered B.defeated C.repelled D.compelled
正确答案:A
解析:这句话的意思是：如果一个企业有良好的形象，那么对手就很难与之抗衡或者效仿。A反对,抗衡; B击败,战胜; C击退,抵制; D强迫,迫使。 因此A正确。
14.A.pay B.get C.order D.charge
正确答案:D
解析:在上下文中，由于企业具备了良好的形象，因此它就可以把价格定得更高，可以与最好的发行商和经销商合作等等。charge price (索价，要价)符合题意。pay, order, get均不与price搭配。
15.A.favorite B.prosperous C.favorable D.prospective
正确答案:C
解析:形容词辨义。在诸多由良好的形象带给企业的好处中，企业有望能与债权人建立的关系应是对双方有利的，起促进作用的。A喜最喜欢的; B繁荣的; C有利的;D预期的。因此C正确。